Finding Your Tribe

I frequently find myself at a loss for words when asked to describe what it was like to be a founder.

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Sara Choi

What is your Deal Theme?

Every single sales opportunity has a theme centered about the problem your solution provides.

Peter Longo
Peter Longo

Determining Your Product Pricing

OK, so you’ve got the idea and maybe you even have a prototype of the product or service your are planning to offer.

Aaron Green
Aaron Green

Selling to hospitals is like herding cats

The voicemail on the CIOs phone of an eight hospital groups says, “Thank you for calling but if you are trying to sell me something and I don’t know you, please don’t leave a message as I will not call you back.

Peter Longo
Peter Longo