I frequently find myself at a loss for words when asked to describe what it was like to be a founder.

Let’s Talk About Your Quantifiable Value Proposition If you’re developing a product or service you’ve probably come across the term Quantifiable Value Proposition (QVP).

TWIN BEANS is a start-up which specializes in digital medical video equipment integration services, including medical imaging integration, recording, management, and live collaboration.

Customer lifetime value (LTV) is an important measure of unit economics for MedTech and HealthTech companies.

Every single sales opportunity has a theme centered about the problem your solution provides.

OK, so you’ve got the idea and maybe you even have a prototype of the product or service your are planning to offer.

Ed Simcox currently serves as the Chief Strategy Officer at LifeOmic, a precision health and wellness company.

The voicemail on the CIOs phone of an eight hospital groups says, “Thank you for calling but if you are trying to sell me something and I don’t know you, please don’t leave a message as I will not call you back.

One thing I really enjoy is educating my clients on the power of storytelling.

The world of digital health changed drastically overnight when COVID-19 began to spread across the globe.